Food packaging machinery should take a high-quality brand strategy

With the development of the food industry, the brand will be the road that should be gradually formed in the development of computer automatic packing machine. Compared with other machinery industries, food packaging machinery is a relatively slow development industry, and it has its own shortcomings. my country's food packaging machine industry was born in the market economy and is basically freely combined by enterprises. Some export enterprises in the industry find some business opportunities in foreign markets and often rush to them, causing some enterprises to kill each other in order to compete for customers. It shows that there are still people in the industry who have not changed their minds. It may be that China's poverty and backwardness in the past century have created a mentality of 'even if the products are a little simple and crude, as long as they are cheap, they can make do with it'. Intervening in the competition in the international market with this mentality will eventually lead to foreign countries taking our products as the object of anti-'selling' investigations. At that time, the loss will not be an enterprise but an entire industry. It is mainly reflected in the following aspects: Because of the different origins of each enterprise (state-owned, collective, private), the capital, equipment, and technical strength are very different, and the starting point is also different. The general trend is that there are fewer high-level starting points, and most companies are hovering on low-level equipment. There are more than one production in one area, the repetition is large, the price competition is fierce, and the profit is weak. Therefore, now the packaging machinery industry should adopt a high-quality brand strategy. Enterprises that adhere to 'quality first' must first have the foundation for creating a famous brand, plus continuous innovation in the competition, application of high-tech and the exploration of cutting-edge technology. Enterprises continue to grow and develop, and their popularity in the industry is also increasing. Famous enterprises and famous products will be gradually selected. Zhongshan Guangdong Kenwei Intellectualized Machinery Co.,LTD. has been based on the high-quality brand strategy since its inception, and insists that 'quality first' is the foundation of the company's survival. The vertical packaging machine produced by the company is a great improvement and innovation on the current traditional vertical packaging machine. The company's existing high-end vertical packaging machine uses the foreign material tray and door opening technology with a packaging speed of 600 packets per minute on this model, becoming the first domestic high-end technology to be applied to ordinary low-speed packaging machines. The company also specially develops the deoxidizer and desiccant packaging models and desiccant packaging models specifically for the characteristics of the deoxidizer and desiccant industries in terms of machine structure and details. Improve the production efficiency and quality of products from the machine itself. Only by constantly innovating and taking a high-quality brand strategy, the enterprise can continue to grow stronger and bigger, and famous enterprises and famous brands can be gradually formed.
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