where will \'pokémon go\' with your personal information?

Directed by Christian CamerotaInstead, the storm has swept the country, and this summer\'s blockbuster has drawn attention to much smaller films.
San Francisco was launched in early July-
Niantic, Inc. , software development company.
Pokémon GOhas quickly became one of the most popular smartphone apps ever.
Data analytics company Similar Web reported that in the first week alone, the app was installed on nearly 11% of Android phones in the United States and soon overtook Twitter\'s daily use.
The success of the app not only caused a viral sensation, but also had an amazing impact on many industries.
Shih is Professor of Business Administration practice at Harvard Business School Robert and Jane Cizik, working at IBM, digital devices, Silicon Graphics, Eastman Kodak for 28 years, before coming to Harvard in 2007, thomson SA.
Shih, a member of the school\'s technical and operational management division, closely studies disruptive technology and technology strategies and takes the time to analyze Pokémon in the following interviews.
Christian Camerota: What does the success of Pokémon GO mean for future augmented reality?
Is AR the next big thing?
Willy Shih: Microsoft Windows users in the post-80 s and post-90 s may remember that Microsoft has launched a card game that introduces people to how to use the mouse.
I think Pokémon GOis will have the same effect, though unexpected, to educate people to enhance reality.
This is a very clever technical introduction, which illustrates the integration of network and physics.
We have seen similar things before.
Google glasses and head
Display in aircraft and highend cars—
But those are only caught in limited ways.
Pokémon GO superimposes information on the basis you already see, superimposed geospatial information in an integrated way, allowing game creators to place these monsters in accurate locations and important physical locations.
It\'s really different.
If you are in charge, how will you monetize Pokémon GO?
Shi: there are so many people looking for locations to collect these things, and the platform\'s ability to attract traffic to specific locations is innovative, completely unique and represents a huge financial opportunity.
McDonald\'s has just announced, for example, that it will sponsor the promotion of the game in Japan.
I think this could fundamentally change the face of businesses like sponsorship and mobile advertising.
We have not yet begun to see the most outrageous applications in this regard.
Camerota: What about data collection?
Shi: one of their smart practices is to have users log in using their Google account (
Or set up a new account).
When you use something like Google Maps, Google keeps records and can dig into that data to see where you \'ve been, what you \'ve done, and then sell you stuff based on that data.
Niantic or Nintendo will be able to go a step further, not only to track where you \'ve been, but also to see how you can cope with all sorts of stimuli while chasing these specific goals.
They will have a lot of data to mine, which is very powerful.
It\'s terrible for people like me.
I installed this game because I want to play it and see what it looks like, but I might uninstall it because I don\'t necessarily want people to know so much about me.
That is to say, this is a very clever and creative way of compiling all the data.
Camerota: What are the benefits of this from a technical perspective?
Many people are talking about data fusion, how to integrate different data together.
What\'s really impressive is how the developers subtly relate augmented reality to geospatial locations. It’s well-
Perform, and demonstrate what is possible with modern smartphones equipped with technologies such as GPS, compasses, accelerometer and orientation sensors.
I call it tour. de-
Force all the features embedded in modern smartphones and demonstrate the possibility of augmented reality.
What\'s the worst?
Shih: it has a lot of potential for misuse and can cause security issues.
It will mine a lot of data.
The question is: do people really want to share so much information?
The deal on the modern internet is: \"You will give me services in exchange for my data.
\"But I think, in general, people don\'t know how much these Internet companies know about them.
The privacy issue is the most noteworthy part of it.
Pokota: does Niantic, the developer of Pokémon GO, or Nintendo, the parent company, have any responsibility here (
As the first person to help the technology take off)
How do they process data and monetize it?
Or is it free to rule, no matter what they are not using, someone else will use it soon?
Shi: I am more in the latter camp.
I remember working for IBM in their introduction in August 19.
IBM has come up with the principle that when customers break the shrink package on the package, they have actually accepted the license agreement.
The whole concept of the end
User Licensing is revolutionary because it lays the foundation for all subsequent online licensing --
The greatest revolution is that no one will read these terms.
This has had a huge impact, and we see some of it here.
In exchange for these cool games and services, users have to give up their data, and I\'m not sure if consumers always appreciate the extent to which their data has been collected and can already be sold on the Internet.