the bitter sweet truth

When we fight fat to fight obesity, the sugar content of some basic foods has quietly climbed in the past 20 years, in line with our waist circumference.
Report by Theodore Egan and Renee Swiss.
Shrek is a hero in his movie.
A green guy with a broad Scottish accent who opposes exploitation and defends the right to choose.
But actually, he\'s a eater.
With the marketing machine of the third phase of the Shrek series in full swing, supermarket shelves are filled with candy, snacks, spreads and grains, which carry the image of the DreamWorks role. His face —
And his companion, Shrek, the third crew member.
Decorated with a kilo of M & MS and cream jelly for dairy farmers;
There\'s light in the nut jarin-the-dark stickers.
But breakfast seems to be Shrek\'s favorite meal: he likes sutana Bran, Coco Poole, yogurt 6-
Bag, there\'s even a green Shrek Froot Loop.
So what\'s the problem with all this?
According to health experts, the authorized cooperation between Hollywood filmmakers and food manufacturers is a marketing offensive, and children have no intellectual resistance.
\"Entangled power\" has become a complex, millions
In these examples, dollar marketing tools take advantage of Shrek\'s popularity among children and let parents chatter about making sugarFull load purchase.
In the UK, lawmakers ban food advertising for children and stipulate that it is illegal for celebrities, sports stars or licensed people to promote such products.
There are a lot of people who want to see the same thing happen here.
\"It is open to children\'s advertising in Australia,\" said Kaye Mehta, a nutritionist and member of the children\'s food advertising alliance.
\"A lot of research has been done to show that 50-80 of food advertisements for children are for unhealthy foods.
Any attempt to reduce advertising to children should be commended.
There are more toys, games and gifts.
\"The message should be: Leave our children alone.
\"This is exactly what Canada and the European Parliament as a whole are considering, although in the United States parent groups have turned to litigation in an attempt to force food companies to take some responsibility for the global childhood obesity epidemic.
Some parents may not know how much sugar is contained in the diet of family members.
An age survey on Sunday showed that despite 20 years of health,
In diet exercise, in addition to the incidence of obesity and diabetes, the amount of sugar added to some of our most popular foods is increasing.
Comparing the study of the Australian Consumer Association\'s 1970 s and 1980 s with today\'s levels, it was found that the sugar content in various breakfast cereals, spreads and sauces increased --
All childhood favorites
As leading nutritionists get rid of demonizing sugar and focus instead on the health effects of the blood sugar index and trans fat, saturated fat and carbohydrates, sugar levels are getting higher and higher.
But the attitude of the Australian health authorities is to promote moderate consumption, not to use fingers --
Warn of spending cuts.
\"Sugar is not a poison, but you don\'t want people to go too far, and more than ten percent of their kilojoules come from refined sugar,\" said Dr Katrine Baghurst, a former CSIRO nutritionist . \".
\"You have to look at the context and see how much these foods contribute to the children\'s diet, which may be only ten percent . . . . . . This may not be a problem in this case.
But if it goes up to about 15 to 20 cents then it\'s possible . . . . . .
General consumption.
\"If these foods account for 25-30 of the children\'s diet, you may be worried if the sugar content increases significantly because of it (sugar)
This is not one of the things we encourage people to eat more.
\"The British food standards agency wants the company to reduce the amount of sugar added to food and is considering implementing legal restrictions.
However, despite the growing waist circumference of Australian children
One in four is overweight.
The Australian government has assured food manufacturers and the advertising industry that it does not intend to do so.
In 2006, Australia consumed about 40 kilograms of refined sugar per capita: equivalent to 22 teaspoons of sugar per day, or 1840 kilojoules.
While it is significantly less than the average 50 kilograms of sugar consumed by 1930 generations of Australians, the danger is the type of sugar we consume and how we get it.
\"Back in the past, the main sugar consumption came from the addition of sugar (Cooking at home)
Now, it\'s mostly delicate, \"says Melanie mcales, a nutritionist.
Refined sugar is found in processed foods eaten daily and is particularly attractive to children: breakfast cereals, sauces and sauces, sugary drinks, ice
Cream and dairy.
In addition to this, lifestyle and work style changes mean that we don\'t burn calories in our daily lives like previous generations, and weight is an equation for energy going in and out.
1969, average soft
Drinking 47 liters per person per year;
By 1999, the number reached 113 liters, and young boys became the largest consumers.
In 1996, the National Nutrition Survey found that 12 to 17-year-
Children drink soft drinks every week.
However, what is really shocking is that there is more than one quarter from two to three quartersyear-
The elderly spend every day.
A can of 375 ml soft drinks contains 10 teaspoons of sugar.
While most people may think of sugar in soft drinks, sports drinks, flavored milk, and juices, many will be surprised to have a teaspoon of sugar in each tablespoon of tomato sauce.
Sunday Times found that recipes similar to traditional family favorites became more delicious with a spoonful of sugar.
Kraft said the sugar content of its standard peanut butter did not change in 20 years, but the sugar content of its \"lite\" smooth peanut butter was 13.
3g per 100g.
In 1985, there were 9 farmland without sugar in peanut butter this year.
2g per 100g.
In 1981, consumers strongly protested the high sugar content of the baby\'s teeth.
The sugar content of Heinz\'s popular products is 38.
It\'s only 3 now.
4 grams of sugar per 100 grams.
But the same manufacturer is offering parents a replacement for Muesli Fingers, a new \"chewing\" product for one to three childrenyear-
41 grams of sugar per 100 grams of old man.
There are also some groceries that have significantly reduced sugar levels between 1970 and 80, but are now back to old habits.
Sugar content of Kellogg nutrition-
The price of food in 1979 was 27 cents, but now it is 32 cents.
The same is true for blackcurrant drink Ribena: 14.
The sugar content of 1970 s dropped to 10.
In 1982, 5% per cent.
But by this year, it is back at the age of 14.
3g per 100g.
\"For some of these products, if the manufacturer reduces the saturated fat content or the fat content, then the percentage-
\"Smart People, sugar will rise . \"
We call this fat. sugar see-
As you can see, when something falls, something else goes up, so one of the components might be running.
\"If you have a food with a relatively high fat content and moderate sugar content, if they reduce the fat content in it, then all the other ingredients --
Protein, complex carbohydrates and sugar
Will automatically go up compensation.
No wonder people are bombarded with fat. free, low-GI, reduced-salt, low-
When it comes to the truth about sugar, carbs substitutes get confused.
Research by the National Health and Medical Research Council shows that about half of consumers are confused about the difference between the \"no sugar added\" and the natural sugar content listed on the food packaging ingredients label.
Of those surveyed by the Council, 40 to 50 misunderstood the label, believing that there was no sugar or only a small amount of sugar content in the food standards set in Australia.
\"Families are often misled by the health claims and marketing of some foods --
\"For example, when people think they give their children a healthy breakfast cereal, there are actually a lot of healthier options,\" McGrice said . \".
\"Personally, we can\'t just blame food companies.
We have to take some responsibility and choose what we and our family eat very carefully, but I think it\'s hard for people to know because the labels can be very confusing, especially sugar.
\"The best way to read sugar on the label is not by looking at the nutrition information panel, but by looking at the list of ingredients.
The word sugar can be written in many different ways.
All these different names mean that sugar can be very confusing for people who don\'t have a science degree.
But Rick Kausman, author of \"what if you don\'t go on a diet?
He warned that while it is important to provide clear information to adults with clear product labels, it is also necessary to protect children from food.
\"What you find is another good reason why we should protect children, limiting how much advertising can be displayed for children during viewing time,\" Kausman said . \".
\"There is a real balance between helping parents know more about what\'s in the food and limiting how much food the kids should show during their TV viewing time, and don\'t fall into the trap of making the kids so obsessed with looking at labels, so that they began to increase the risk of eating disorders.
Excessive sugar intake is one of the causes of obesity in children.
I don\'t want to say that this is the key factor that causes children and adults to weigh more than the most healthy weight, and this is one of the many factors that may cause weight to exceed the healthiest weight, this subtle increase over timeof sugar),\" he said.