roasters talk about the coffee business: 1993 and beyond.

Participating in the coffee business in the 1990s involves a lot of knowledgehow.
Coffee entrepreneurs need to know something about many types of countriesof-the-
Art packaging, baking, grinding equipment.
They need to be aware of the new interest and attitude of consumers towards coffee, new product ideas and innovative marketing methods.
They need to have an understanding of the trade relationship, only a few are mentioned here.
When we move into 1993, what we think might help is an overview of the industry\'s situation and some ideas about what might happen in the next year or two or five.
Essentially, that\'s what we\'re trying to do in this article to determine where the coffee industry is today and where it will be in the coming years.
To do this, we interviewed those in leadership positions at the age of 20. S. companies.
The questions we ask relate to the methods and types of equipment currently used in the field of packaging, baking and grinding coffee.
We asked the respondents about current products and future products.
We asked about convenience packaging, competition and market trends over the next five years.
Our target is the most intimate of their time and their ideas.
We thank them for that.
According to the company name, the following survey articles are the result of these conversations, which are presented here in alphabetical order.
Boyd Coffee was P in 1900. D.
Boyd, Portland, Oregon
In the third generation of family ownership and management, the company employs 460 employees in its 27-
The acre site outside Portland.
At Boyd coffee, we talked to Bobby Brown, the marketing service manager.
Brown said the main business of Boyd coffee is to provide coffee for restaurants and catering service companies.
The company offers office coffee services and operates six retail coffee shops in Portland and Seattle.
Nice coffee from Boyd, Italian oro Espresso, today\'s food and technology are used in offices and restaurants
Brewing equipment.
\"We are a gourmet specialty coffee bakery with more than 90 kinds of mixed coffee, a variety of coffee, flavored coffee and decaf coffee.
There will be our name on our mixture.
They are mixed together to meet the special flavor, aroma and characteristic criteria for each coffee, \"Brown said.
We would not be able to use agam granulizers, andmodels Probat baking and coffee packaging equipment of several brands, including Hayssen Bosch andGoglio.
The projects that most impact the growth of sales are professional Mixed products.
People are very interested in espresso and flavored coffee, and smilk k is also very interested in
Coffee drinks such as Mochaccino.
There are also hot and cold espresso drinks based on milk.
Brown believes that this trend will continue to grow, as in the northwest --established.
Brown said the coffee market is moving towards high quality coffee consumption.
\"Consumer behavior is becoming more and more moderate.
They are reducing their consumption of alcohol and fat.
\"Their attitude towards coffee seems to be \'I won\'t give it up, but when I drink it will be the best coffee I can have,\'\" she said . \".
When asked about filterpack and other convenience --
If the coffee is of good quality and the packaging system keeps the coffee fresh, filter the packaging to work, perhaps with the outer packaging of the valve, Brown said.
Boyer coffee, a baker and gourmet and flavored coffee maker, was acquired by Bill Boyer in Denver, Colorado in 1968.
The company provides a large number of products for a small company. -
200 coffee products and a total of 300 products when tea and spices are included.
There are 130 different varieties of the whole beangourmet and flavored coffee, exotic features and espressos, 25 teas, 100 spices and seasonings.
According to Jim Twiford, the main driver of the company is the wholesale account.
The company offers 65 products to one of its leading national food service customers.
\"We did a lot of runs and conversions for this account.
\"We will produce it in small quantities for the sake of freshness,\" he said . \".
\"We pack in almost every way you can think of it.
Report on the final accounts of the fractional Wemanufacture nitrogen Flushing package. 1 oz. to 2 1/4 oz.
Incremental in different institutions.
We grind coffee in 10, 12, 14, 16 ounces of packaging.
Regular, decaffeinated and flavored institutional packages.
\"These are all nitrogen rinses designed for the hotel\'s ur and brewery,\" said Twiford . \".
Boyer also made gift cans for consumers and 1 pound and 5 pound people.
Bags with fresh valves for retail stores and catering services.
Besides, they were the first to do one-
Cup brewed with tea
Like a bag that can be microwave and a bag that cooks a pot of premium, delicious and flavored delicious coffee in each pot.
\"We are a big market --driven company.
We think packaging is very important to maintain and sell our products . \"
The company recently added a new valve bag machine, customized
Built and designed according to Boyer\'s specifications.
The machine uses a new type of film, a 3-ply poly-foil structure.
This structure is a very high quality, sturdy material that can provide an excellent barrier.
It\'s 2-ply materials. It allows 3-
Color graphics and inkjet printers print the name of the product on the film so you don\'t have to label it.
There are 20 different types of movies with different colors and graphics.
The company offers many different packages for its 200 coffee products. Two-
Ply is a functional packaging for grinding coffee and catering services. Three-
Ply is used for beans with valve bags.
Boyer uses two large commercial grinding machines.
The company often redo the grinding heads so they don\'t crush the beans.
The grinder is often fully refurbished to keep the grinder consistent.
Baking with Jabez BurnsThermalo machines is a direct method of fresh air.
\"The altitude is very high here, and our coffee can be tasted at a lower temperature to make it more tasty.
In addition, pollutants and gases are evaporated through emission control.
We don\'t recycle gas.
This has a better effect on the taste of coffee . \"
The company operates 25 proprietary blends and 40 exotic specialty coffees.
It has 30 different mixed flavors and 30 dec mixed flavors.
\"Our taste is natural.
We painted bean paste for seven days.
Flavored coffee is like dessert.
This is a phenomenon.
\"We have been here for over 25 years and the growth rate is amazing.
\"The industry\'s growth rate across the country is 20-25%, up 30% in our proprietary mix and flavored coffee,\" he said . \".
\"We are similar to Seattle\'s stone mill to Starbucks.
We believe that when Starbucks enters the market, it provides a good quality boost for everyone.
We have just opened the world\'s largest coffee Mall, covering an area of over 4000 square feet. ft.
We have three.
\"We plan to add another five next year, four of which are still ours, and four will be franchised,\" Twilford said . \".
According to a company press release, the new \"coffee mall\" provides bins for 130 different fresh baked, all beangourmet and flavored coffee.
Additionally, espresso bars, gifts, accessories, tea, and a selection of fresh spices are onsite.
\"We keep in touch with consumer trends.
We offer the most diverse products across the board to meet the needs of consumers.
You must provide consumer value.
Our goal is to provide exotic coffee at reasonable prices and affordable prices.
People like the Blue Mountains of Jamaica.
Our store buys it for a good price and passes the money saved to the consumer.
\"According to Twiford, filterpack convenience packaging is good for catering services and effective for airlines.
\"But I feel that the trend has moved away from this and people are more concerned about quality and freshness than convenience.
It\'s good for someone who just wants a cup of coffee.
People like to drink delicious coffee.
It is a state symbol.
They are proud of it: \"I grind my own coffee,\" they said . \".
They have coffee machines. Now Mr.
\"Coffee has consumer demand,\" says Coffee ford . \".
\"Consumers need and are looking for education.
We did a lot.
Then they came back to buy it. we have a loyal customer.
Cadillac Coffee Co. , Ltd.
Cafe cadillac, Fort Wayne, Indiana-
A well-known mixer that provides quality coffee to institutions and professional retailers.
According to Richard Gehlert, vice president of operations, he has an amazing understanding of the coffee business, Cadillac coffee retail, institutions, office coffee services and private labels.
The company uses the Forrest Gump machine and Thermalo oven.
According to Gehlert, Cadillacalso also has a brand new Victorian baking machine from Italy, which is fully automated, with small baking shrinkage and better taste.
The packaging equipment used is a general machine with a Nielsen packaging machine for packaging.
The Iliapack system is a single tube machine with a drive, which is used for private labels when the package looks as important every time.
Pack delicious whole beans with three different machines.
The whole piece of beans in a bag-in-box machine.
A Pacrite machine used 22 ounces. and five lb.
Delicious whole beans.
Then seal the beans and vacuum them in the range of 12 ounces.
Bags on Pakistani machines.
Cadillac can bake 25 million.
But it has not yet reached this level.
The company operates a mixture of special mixture and special flavor at the same time.
Gehlert believes that next year and the next five years, delicious coffee will become a rising star in the coffee industry.
\"Professional coffee is a young industry with a lot of entrepreneurs involved.
It may become saturated as prices become competitors.
What may happen is to lower the quality to get the price.
In this case, as fewerroasters continue to exist for a long time, there will be earth-shaking changes in the industry
He commented.
Gehlert believes that there will be more use of tables and filling bags compared to prefabricated bags.
This will be the natural result of emphasizing quality and freshness.
He also thinks there will be more packaging for 5 and 10 lbs.
Whole bean bag, using barriertype film with Valve.
\"A company is more likely to buy expensive packaging machines ($250,000).
Companies that can modernize their equipment will succeed, and others will not . \"
Gehlert thinks big companies won\'t go for specialty coffee.
\"Small start-ups will have to cash out for these machines. The mid-
\"Companies of scale will be able to do this,\" Gehlert said . \".
Gehlert predicts what could happen in the next 5 or 10 years.
\"Every new product has a life span.
When a product appears in the market, many people will produce it first.
The life of the product lasted about 5 to 10 years.
Companies that are able will start packaging their products in an effective way.
Reduce the moment at the edge.
Many people will not be able to afford the equipment.
They just don\'t have cash for $250.
Clothing is provided for stores with product distribution costs ranging from $2,000 to $5,000.
No matter who has cash, he will survive . \"
Gelhlert commented on the progress made by the coffee industry in termsof packaging.
\"You always learn from history.
At first, we packed the coffee manually with glass bags, and then the bakers had to be more and more automated as the times changed.
With the development of the food industry, roasters are looking for equipment that can improve production efficiency at maximum cost
Effective production of high-quality coffee.
\"Gelhlert believes that the trend of food service packaging is to be completed with an apouch bag with an angled bottom and valve, ranging in sizes from 6 to 16 ozs. .
It is done by companies that can afford the equipment of these products.
Gelhlert believes that it has advantages in the use of airlines in filtering packaging and convenient coffee.
He feels that when you make coffee with a filter bag, the saturation of the coffee will vary.
\"The water is not easy to pass through the filter, so it will be filtered out. .
I don\'t think a suitable brewing combination has been developed yet;
But it will. \"He said.
Gehlert believes there is a lot of potential in the home space and is starting to attract sales, marketing and developer interest in flavored and delicious coffee.
New Orleans coffee bakery is a professional wholesale bakery.
Baked coffee, mixed coffee, private branded coffee and flavored coffee.
This is the only surviving business at 1984 World Expo, still at the World Expo.
We spoke with general manager Patsy Cantrell about current and future coffee trends.
The company is currently baking five pounds. and half lb.
A bag of beans and two ounces in bulk.
A bag of ground coffee, vacuum seal, rinse with nitrogen.
We are currently doing two ounces.
Manual packaging.
\"If I were to expand my packaging, I would install a form and filling machine for two ounces.
Brick bag, Carter.
In terms of grinding methods, the company uses Forrest Gump particles of 100 and more.
For a small amount of direct baking, they use aDitting and Bum in flavored coffee.
Coffee baking shops also use two kinds of baking shops.
The company\'s production capacity is about 5,000 to 8,000. sper week.
According to Cantrell, the growth of flavored coffee was strongest.
Asked about filterpack\'s convenience coffee, Cantrell said she didn\'t think it was a thing in the gourmet specialty coffee industry.
She felt that she had to go a long way to keep the coffee fresh.
\"In the future, I see more espresso blends and flavors.
Predicting the development trend in the next five years, I see that many companies will choose 1. 75to two oz. brick packs.
\"We are starting to hear more and more about this from our customers,\" she said . \".
\"I think the industry will continue to grow, but the competition will remain at the current level.
\"I also see green coffee prices rising because of global industry problems,\" Cantrell said . \". Dallis Bros. , Inc.
Dallis Coffee was founded in Queens, New York in 1913 and has always been a family-
Since then, have business.
David Dallis is very clear about the coffee business and tells us how his company sells coffee today and what he thinks about the future of the industry.
Dallis Coffee is made from Forrest Gump using the yabis burning roller grinder.
According to Dallis, it produces fine or even grinding effects.
\"We also provide seasoning, espresso and premium coffee for a plate factory produced by Mahlkonig.
We use Mahlkonig because it can be cleaned up more easily, which is of course very important when dealing with flavors and espressos.
We split the flavored coffee.
\"We have equipment specifically for seasoning so that flavored coffee does not pollute other coffee,\" Dallis told . \".
Dallis uses three ovens: 4 bags of Thermalo;
There are also two small baking shops, Probat and Diedrich.
Company packaging and filling equipment in vertical form
Stylish bag packaging in laminated structure.
Dallis adopts two automatic packaging devices: Prodo-Prodo
White and triangleOn asemi-
Automatic Packaging, five pounds a pound. valve bags.
\"Starting in spring, we will have a new machine that will be able to pack a pound and five pounds.
Valve bag from roll stock.
We have acknowledged the trend of valve bag packaging.
\"Our customers are starting to look for it, asking for it and thinking it is beneficial,\" said Dallis . \".
Dallis makes special mixture and seasoning mixture.
\"Whether it\'s coffee or not, there\'s a lot going on in the flavor area.
Add coffee-flavored products such as flavored syrup and cream to a cup of brewed coffee.
\"This is becoming more and more popular in the Midwest, especially in the area of catering services,\" said Dallis . \".
According to Dallis, the company\'s ability to produce no \"suicide\" for all types of coffee is 3. 5 millionlbs. per year.
\"In terms of growth, we want to be able to pack coffee in small bags.
Going to specialty stores to do bulk seasoning beans is a very easy market to solve.
It is more difficult to handle local coffee in small packages.
With our new packaging machine, we can now make bags with our own film.
\"I think the biggest growth area of the company is automatic packaging of whole beans,\" concluded shallots . \".
According to Dallis, the new production method can respond quickly to the needs of customers.
He said that it is difficult to run short shafts on automatic devices at present.
Packaging equipment companies are working to improve their responsiveness to baking equipment to meet their various needs.
Dallis sees a tendency to handle a more flexible packaging system that can run in the short term, which allows for easy replacement of bag length with the printer on
Add lines for new product names and graphics.
Dallis believes that one of the biggest trends is to provide a single variety of coffee.
Restaurant and coffee shop.
Dallis quoted an article by Florence Fabricant in national restaurant news, which seems relevant.
\"Just like the wine service went through a revolution in 1980s, with more and more people getting to know the subject and being able to promote it to customers, it\'s time to focus the same on coffee and tea
A variety of coffee will most likely begin to appear on the menu, with glass and a variety of bottled water presented in the same spirit.
\"The premium coffee offered by restaurants forced all companies to change the way they were packaged.
Doing more short runs will be the way to do this.
Dallis observed that some companies use microprocessor control on packaging devices to save settings for specific packaging.
All they have to do is run again, press the button and get the same settings instead of resetting
Set up the machine every time.
For mechanical dimensions, the operator only needs to dial to the a1 \"or 2\" mark without the need to use a trial error.
The coffee industry is increasingly aware of the importance of quality in terms of competition.
Dallis sees this as a good trend.
According to Dallis, wholesalers and consumers are looking for higher quality products and are willing to pay more for this high quality product. (
\"We have had this idea since we opened in 1913. \")
You can see the industry\'s response to quality needs.
Big companies have been talking about what small companies have been saying.
Even Maxwell House is saying, \"better coffee.
Dallis noted that the Starbucks model is driving everyone to do better in terms of quality and service.
The competition is expected to improve the quality of all the company\'s products.
\"We believe that training is very important to maintain quality.
We have extensive staff and customer training on how to identify high quality coffee and how to make high quality coffee.
\"The goal of the coffee market is to provide consumers with higher quality, more varieties and more coffee.
\"As a bakery, we have to provide more education and training for our sales staff and retail store staff.
We need to teach the staff of the coffee shop how to make a good cup of coffee.
We can provide them with quality coffee beans and equipment, but they may still not be able to produce a cup of high-quality coffee.
\"This is where the training comes from,\" says Dallis . \"
Dallis holds monthly training workshops for retail stores.
He\'s also for in-
Store newspaper clippings for customers.
\"We have done more than ever. . .
The market is very demanding!
Daris said that if he can expand the packaging capacity, he will increase the automatic vacuum packaging of the square bottom brick packaging.
When asked about convenient packaging such as filterpack, Dallis expressed concern about the proper coffee extraction using filterpack.
\"A lot of people who are interested in featured Coffee want to be able to control its preparation,\" Dallis said . \".
In some cases, such as the airline, he believes that the filterpack may be applicable.
Dallis did mention what he thought would be the future of this product line. -a pre-
Pre-measurement unit
Compressed ground espresso is packed in filter paper and in a gas rinse foil bag for torestaurants and small care.
He is very interested in this concept. Daymar Corp.
Daymar coffee in El Cajon, CA is owned and operated by general manager and chief operating officer Roy Gallegos.
Daymar did a whole bean business for £ 90%. bags.
The remaining 10% is part pack1. 5 to two ozs.
For restaurants.
Daymar uses BuRn Grindmaster for grinding, Sivitz for baking, and hayssen for packaging.
Gallegos believes that he has enough capacity to meet his needs at the moment, but can add another baker.
The company produces 50% special blends and 50% seasoning blends.
Gallegos believes that taste and organic coffee are strong sellers for his company and will continue to grow.
When asked to filter the packaging convenience products, he felt that they were \"no problem for convenience, but the whole method of beans is better for freshness.
\"For trends, I see more flavors and better coffee quality.
Another important factor is the quality and supply of green coffee.
Two years ago, the quality of green coffee was better.
The price dropped to $. 58 per lb.
If prices fall, farmers may lose interest in prices.
This could be a problem with getting quality green coffee, \"said Gallegos. F.
The son and son of Gavina-
It has more than 100 years of coffee business and 120 employees in Los Angeles.
Gavina made a variety of coffee products throughout the coffee beans and grinding.
In general, they weigh 5 and 10.
Gourmet shops and 12 oz valve bags. and two lb.
The whole bag of beans for retail.
They have 39 ounces and 12 ounces of coffee in the ground coffee. cans and 1. 5 oz.
2 lbs institutional bag.
According to Gavina President Pedro Gavina, companyuses Forrest Gump grinder and Burns poultry properly.
Gavina uses Hayssenmachinery to pack pillow bags.
Valve bag, Goglio mural of theyuse.
The company added a new uniogo machine to twooz. brick packs.
Gavifia is the first AmericanS.
Use this type of machine.
Gavina thinks their capacity is 15 million Ib. s per year.
Currently, they are doing 12 million and are expected to reach 18 million with the current expansion.
The company is growing rapidly and growing in the gourmet coffee business.
Gavifia makes a featured mix and responds to growing interest in flavors with many new flavors.
5 and 10.
A bag of delicious beans and two ounces.
Brick packaging continues to increase.
The smaller brick bag is for gifts. giving.
Gaffma is a Cuban and known for its national coffee.
Another area of growth for the company is the increase in sales in the Los Angeles area.
Gavina believes the industry must be more efficient.
Customers are increasingly demanding suppliers.
They want better prices, new marketing ideas, and improved packaging.
Hestill believes the growth of high-quality coffee, said Gavifia.
According to toGavina, another trend affecting the coffee industry is that members buy clubs.
More and more of them are opening on the west coast.
\"They want higher quality, unique products and gift packaging.
Shopping clubs are taking over business from supermarkets and the bigger market is suffering losses.
It is very competitive to put the products on the shelves.
Lazy allowance must be paid sometimes.
\"Big companies can do that,\" said Gavina.
Asked about filterpack\'s convenience coffee, Gavina said he thought they had advantages, especially in terms of office coffee setup and airlines.
To keep it fresh, he felt he should wrap it up.
Gavina believes that in the office ecoffee service settings, filter packs can reduce coffee theft.
\"Consumers are looking for high-quality coffee.
\"People want something that is good for themselves,\" Gavifia concluded . \".
Gloria Jean\'s coffee beans at Gloria Jean we had a conversation with President Ed kevitco.
According to Kvetko, Gloria Jean\'s offers full Bean Coffee and ground coffee.
The company mainly sells whole beans for five pounds.
Bags, but also special gift packages including the grinder.
Small gift nitrogen-
Flushppacks are completed in different sizes with a range of 1. 5 oz. s to one lb. bags.
Most of the company\'s product lines use Probat grinding machines.
Bunn grinder is used in the store. A Bums 4-
Bagel roaster for the company to installinga Probat month-bagger.
\"In terms of packaging equipment, we use Fres-
Five pounds for us.
\"Other forms of bags and Acma, and fill products for small packages that do not require valves,\" said Kvetkosaid . \".
The company will add another 5 lbs due to high production.
Charter and another baking machine.
This company operates coffee for Christmas
A few days a week, 24 hours a day.
Capacity is 4. 5 million lbs.
It is expected to reach 7 million last year. this year.
Gloria Jean\'s made five different coffee blends for the store.
They also made some mixes for national accounts.
\"We also have flavors,\" Kvetko commented . \".
\"In fact, about half of our sales come from taste,\" he said . \"
Kvetko says this year is a very good year for Gloria Jean.
In 19 years and 91 years, the company scored 12 points.
Sales increased by 8%;
In 1992, stores alone increased by 20%.
\"We did a particularly good job with the gift package, and they were up 30% from last year, well beyond their forecasts.
The industry trend that Kvetko sees is more espresso coffee
Basic drinks including cappuccino and latte.
There is much more space dedicated to espresso machines.
In terms of industry competition, kvetcofeel believes that all the big companies in the gourmet coffee industry are in place, although there may be changes outside the industry that may affect it.
On the wish list of Kvetko 1993 and above, the description and rating of the coffee are very consistent.
\"There is no standard now.
This also helps consumers and the industry.
Our standards are different from those next door.
The development of these standards will help the industry and consumers as a whole.
The professional coffee association is now working on this issue.
\"It will be a good start, though I think it will take a while to develop them,\" Kvetco concluded . \".
Venus Coffee Co. , Ltd.
According to the president of Peter Georgilakis, Venus packaging is mainly aimed at restaurant trade, but also provides vacuum packaging for consumers.
Size range from 1 1/4 ozs. . tofive lbs.
Grind coffee in two 66 Mills.
The barbecue was carried out by the CIA on lillaraster.
Lido Maguinas.
\"We are the first country in Brazil to use Lilla made in Brazil.
\"It gives us quality service,\" he said . \"
The company\'s production capacity is more than 1. 5 million Ib. s per year.
Gold Star has four types of blended coffee and 60 different types of delicious coffee.
The delicious coffee mix is the company\'s most profitable product line.
In terms of equipment, Venus uses Wright packaging equipment.
He is satisfied with his current packaging method and if asked about the expansion interest he said he would add more of the same.
George Gilakis sees Seattle as the top choice for gourmet coffee, but the trend is moving across the country.
He thinks coffee, cappuccino and latte are spreading along the East Coast.
When asked about the convenience of wrapping coffee, Georgilakis said he thought it was too expensive.
He also talked about freshness.
\"We offer our customers fresh coffee to vacuum bags to improve freshness,\" he said . \".
Many bakers believe that a key to leadership in specialty coffee marketing is packaging innovation in equipment, materials and design.
We talked with an innovative packaging machinery organization to learn about some very new trends in packaging.
Aldine Technologies, its new high
Some bakers believe that the speed packaging equipment has the technology of the 21 st century concept.
According to Peter Gould, president of Aldine, packaging has barely changed over the past 25 years.
\"The machine is basically the form and type of filling to stop and move, mainly mechanical in terms of design and operation.
Our new Super 5000 Series High
The speed packaging equipment is fully computerized with technologies such as electronic wire shaft, electronic camming, computerized electronic filling, precise control, complete telemetry and simple user experience
Friendly interface. \"Said Gould.
Gould said alding\'s new packaging line packs coffee, tea and other dry food bags into round, square and rectangular shapes at speeds of up to 3,000 packs per minute.
The Super 5000 is completely controlled from the central console, from grinding, in the case of coffee, to the finished carton, all by palettized.
\"We also believe that with the explosive growth of the coffee industry, it is necessary to continue to play a role in the professional coffee industry. High efficiency
For coffee products, fast packaging that is very important to maintain quality and freshness.
For this reason, we are also using this innovative technology, \"Gould said.