reviving old traditions, arab beer brewers make their mark

Fukushima, Jordan-in a country where Muslims have an absolute advantage, many people don\'t like drinking, which costs millions of dollars to start a brewery.
Jordan beer pioneer Yazan Karadsheh is now taking his next adventure step to ship his first Karak beer to the United StatesS.
It will compete with thousands of brands for $22 billion. a-
Craft beer market of the yearThe 32-year-
Old kalasei is a member of a small and growing brotherhood of Levant Arab brewers who want to nurture local beer --
Drink culture and compete with beer from big companies, some of which are more
Nationals who dominate the beer market in the region.
Carakale is the first craft beer in Jordan.
There are already three independent breweries in the West Bank. well-
Established in the basement near Bethlehem of the Bible, the veteran mahbeh, The New Shepherd and the little wise man\'s choice.
Lebanese brands include the Colonel and 961 produced in a large beer bar in the coastal town of Batroun, named after the country\'s international dial-up code.
Small breweries have also emerged in Israel over the past decade.
It\'s a mild recovery in an ordinary beer
The brewing tradition dates back to ancient Egypt and miso, but has been dormant for centuries.
Demand is also rising.
Regional beer consumption has increased by 44% over the past decade
Although nearly 4 million liters (
0. 105 billion gallons)
Last year, oil consumption in nine Arab countries and Israel fell from the United States. S.
Consumption 0. 234 billion (6.
1 billion gallons)
According to industry data and data from IWSR, a research firm for alcoholic beverages.
Karadsheh believes there is room for expansion.
\"It is clear that they drink,\" said Kalaseh, a member of the Christian minority in Jordan, referring to his fellow citizens.
\"Alcohol may be taboo, but you can easily find alcohol and buy it in the market.
Jordan is a very free place compared to neighboring countries.
\"Calardsh and the others-and-The coming winemaker
The founder of the shepherd in the West Bank, Alaa sayje, and the creator of Lebanon, Colonel Jamil Haddad --
Found their career by chance.
Change passion by chance.
Karadsheh studied engineering in Boulder, Colorado ten years ago, but later received a second degree in brewing.
Sayej, 27, received a master\'s degree in finance, but started brewing in the United StatesK. dorm room.
The 33-year-old Haddad resigned from an advertising job.
Turn the time beer brewing hobby into business.
Haddad said that in free and diverse Lebanon, obtaining a brewing license is a simple procedure that is not subject to social taboos.
By contrast, kalashesh and sayyesh fought against red tape and a religious backlash.
Said Palestinian officials
The ruling government initially rejected the label he painted the shepherd, insisting that it was a description of Jesus and thus profaned God on the beer bottle.
Christian Sayej said it took him three months to convince the authorities not to do so.
His hometown, Bill Zete, was in trouble too, where he set up a brewery.
The village was once dominated by Christianity, with a growing Muslim population.
At the recent bill Zete Heritage Festival, a local Muslim missionary attacked the brewery at the local mosque, calling it a \"holy land\" or a religious ban, and the Shepherd decided
Sayej said he quit because he didn\'t want to ruin the community relationship, but the Shepherd later held his own festival in Bill Zete.
The original land deal at the brewery in Karadsheh failed because the owner did not want to be associated with alcohol production.
Karadsheh discovered another plot near Fuheis, a Christian community close to Amman.
During the construction process, a tile floor left the job and felt that it was wrong to work in a brewery.
Still, they started brewing.
Karadsheh in 2013, Haddad in 2014 and Sayej in last year.
All three are passionate about their different styles of beer, including seasonal beers for summer and Christmas, as well as staples such as blonde beer, wheat and black beer.
Karadsheh and his live winemaker, Jordan warmbeck, are hoping to break into the U. S. market. S.
The market is filled with Middle Eastern beer, such as a coffee porter with a little cardamom and a little jujube syrup.
Wombeke, 28, said: \"In general, people go to import to look for something different, something they absolutely can\'t buy locally, and something that will continue to travel overseas, he is from Cody, Wyoming and joined kalakale six months ago.
Karadsheh said that the first shipment of about 7,000 liters will leave Fuheis brewery in the coming weeks and head to a warehouse in New Jersey for further distribution on the East Coast.
Carakale will compete with more than 4,500 craft breweries in the United StatesS.
Bart Watson, chief economist at the brewery association, said that there are also two micro breweries opening every day.
Entering the competitive American market is a challenge, Watson said. S.
Beer markets worth more than $100 billion a year, but consumption of craft beer and imported beer is growing.
\"Any company that can stand out and offer new services has a chance,\" he said . \"
Sajaj, who works with the Khalid and Aziz brothers-
The slogan of the company is \"Brothers Brewing for friends \"--
Also hope to export.
He said he had pre-
Orders from Italy, the United StatesK.
Sweden, Belgium and the United States. S.
But this fall is still waiting to install pasteurized equipment.
He says Pasteurization helps beer survive long trips.
The origin of his marketing strategy for beer.
\"We have the best ingredients in the world to distinguish us,\" he joked . \".
\"This is the water of the Holy Land.
\"Senior Winemaker Nadim Khoury introduced the beer of the nesbeh in the West Bank in 1994 and now produces 600,000 liters of beer per year, he is the first to include Palestine in the global beer map for himself
\"We don\'t have a single country,\" Khoury said of efforts to establish a Palestinian state that has failed for decades.
\"But we have our own beer.
Kalasei has the same request for Jordan.
Create the first Jordan beer recognized by the international community.