meeting the halal test

You might think Nestlé is the most unlikely company to get into such a tricky market as religious food.
After all, the Swiss multinational company has attracted more protesters than other product lines (
Baby formula and chocolate).
But shying away from the halal market--
Food negotiated with Islamic authorities-
Nestle jumped in both feet.
For centuries, people who have decided whether food is halal have beards and worked in mosques.
But Ottoman Mohammed Yousef-
It\'s not Mulla. it\'s clean.
Chief executive of Nestle-
Has become a halal expert.
He is responsible for Nestlé Malaysia halal series to ensure that they do not have alcohol, pork or any animal products that are not slaughtered in accordance with Islamic guidelines.
This covers everything from the KitKat bars, which do not contain condiments with traces of alcohol.
45-year-old Altman worked as a food engineer at Nestle R & D headquarters in Switzerland more than a decade ago when he was asked to help develop supply chain strategies, including how to keep them halal.
This proved to be a good break in your career.
Nestlé has become the largest food manufacturer in the halal food industry, with annual sales in Islamic countries exceeding $3 billion, and 75 of its 481 factories worldwide produce halal food.
\"Nestle has set a halal pace for multinational companies,\" said Abdulhamid Evans of KasehDia, a Kuala Lumpur consultancy . \".
Nestle is opening up a huge market. With 1.
The world\'s fastest 6 billion Muslims and Islam
According to Malaysia\'s halal industry development company, annual sales of halal food have reached $580 billion as religious beliefs continue to grow.
\"Food companies will not be global unless they are halal,\" says Joe Regenstein, a professor of food science at Cornell University . \".
Muslim consumers are becoming more affluent and savvy, which means the size and complexity of the halal industry is getting higher and higher.
In addition to meat, it now includes products from lipstick to vaccines to savings accounts.
In 1990, the Islamic Food and Nutrition Commission paid only 23 customers for its halal certification services.
Last year, it certified products to 2,000 companies around the world.
Nestle sold $81 billion last year, ranking 51 on Forbes Asia\'s top 2000 list, and caught up with the trend when the halal industry was almost an uncle --and-
Aunt butcher and the market nearby
In the 1980 s, Nestlé Malaysia established a Halal committee. -
A team of 11 managers is responsible for supervising halal standards from farm to table.
The general manager of Nestle Malaysia said that in early 1990, the department decided to make all its import and export products into halal food, \"to assure customers that we take halal food business very seriously . \" O\'roll Sullivan.
This makes it possible for food scientists to come into contact with Angels once in a while. on-a-Debate flat
\"Drinking is not allowed,\" he said . \"
\"However, it is allowed if a product contains natural alcohol, such as alcohol in fruit.
So there may be debate about whether alcohol is natural or already there.
\"Nestlé Malaysia has pioneered Nestlé\'s halal standards globally, and Altman and his staff fly to consult executives from India to West Africa.
Nestlé must meet these criteria for length to be seen at the Maggi noodle factory outside Kuala Lumpur.
It looks ordinary with bright lights, conveyor belts and White
The worker bent over the noodle bucket.
But first, if animal bristles are used in the machine brushes in the factory, they are checked to make sure they are not from pigs or animals that are not slaughtered in accordance with Islam.
Oil grease, not animal grease
Derived grease, lubrication equipment.
Like Nestle\'s hundreds of halal products, these noodles have undergone intensive screening processes, starting with research and development.
The halal checklist runs about 30 pages for each product, including \"whether the product contains pork or its part, E. G. g.
Bacon?
\"Then, Muslim scholars from the Islamic Development ministry of Malaysia, Akim, must approve this list.
It takes time and money to produce halal products, but Altman thinks it\'s just \"the cost of doing business \". \" Scale--
Build halal factory from scratch instead of modifying old factory-
O\'Carroll pointed out that I have reduced the cost.
\"When we compare our factory in Malaysia with other factories in Nestle around the world, we are at least the same cost --
Effective, \"he said.
More and more halal industries stop production.
The latest buzzword is \"logistics\", with shipping and warehousing companies from Dubai to Rotterdam positioning themselves as halal pure protectors.
\"It\'s fashionable to talk about \'Halal logistic\' now,\" says O\'Carroll . \".
He pointed out that logistics is very simple for Nestle.
There is a box of Maggie soup.
It is then in the shrink package and then in the container.
So if we send it [
British supermarket chain
Tesco, we don\'t think we need halal logistics.
Nestle may not, but many Muslim customers will.
Last fall, Malaysia\'s national shipping company MISC launched a weekly halal express service, a liner that ships Australian and New Zealand halal beef from the Straits of Malacca to the Middle East and beyond.
It also builds a halal logistics center in Port Klang west of Kuala Lumpur, which will be cold
Storage facilities, sterilization equipment and laboratories to test the products and ensure that the products are halal.
Halal Express is just one of many projects designed to make Malaysia a global halal leader.
Eager to take advantage of its advantages in manufacturing and halal foodKnowledge of production-
How, Malaysia is trying to beat Thailand and Singapore as the \"halal hub\" in the region \".
\"Malaysian companies export complex products such as dynamic ice, bright blue halal energy drinks and halal gelatin capsules for pharmaceutical and vitamins.
In last May, the Malaysian government hosted the first World Halal Forum in Kuala Lumpur, bringing together Islamic scholars, small businesses and multinational companies such as Nestle, Tesco and McDonald\'s.
Last year, the government budgeted $26 million for its halal industry, including entrepreneurs supporting halal industrial parks and developing halal products.
There is also a big publicity campaign that includes a smooth halal-
Industry magazine and a television series broadcast in Southeast Asia on halal issues from banking to cooking.
A campaign launched earlier in Kuala Lumpur to build an industrial center-
Like a recent plan. tech hub--
Long-term observers in the Malaysian industry have warned that the news has quickly disappeared.
But former venture capitalist dahim Hashem, director of the halal development agency, believes that this bid is different because Malaysia already has a strong government --
Implement halal standards and establish the Islamic financial industry. Thailand--
Also trying to build a halal industry-
Abdulhamid of KasehDia said that Singapore has unparalleled infrastructure and does not have an Islamic certificate in Malaysia at all. his company works with the government to promote the halal industry in Malaysia.
\"Malaysia has credibility in the Muslim world and represents a cross between the Muslim world and the non-Muslim world
\"The Muslim market,\" he said. Hope of Malaysia-and Nestlé\'s--
In addition to Muslims, halal will attract more viewers.
But how do you sell halal food to pagans?
Talk about health, purity and morality.
This image will coincide with Nestlé\'s new health initiative. and-
Health Company--
Malaysia also has its own ambitions to become a moderate, industrialized multicultural country.
\"We think halal food can develop along the line of organic food,\" said Abdul Hamid . \".
Malaysian Prime Minister Abdullah Badawi quoted halal as \"good, healthy, safe and high-quality in all aspects of life\" at the opening ceremony of last year\'s Halal Forum \". [It]
Represents the values that are highly valued by all peoples, cultures and religions.
\"Pushing the halal market outside of the traditional customer base can have good side effects.
The combination of halal with purity and animal welfare helps overcome Islamophobia.
\"Halal food may be a very good platform to change ideas,\" Abdul Hamid noted . \".
Nevertheless, it is more difficult to sell food in the world than to sell goods such as oil. Country-to-
For decades, national differences in halal methods and standards have caused trouble for manufacturers.
In the past, import companies in the Middle East sent halal slaughter houses to South America to kill chickens themselves.
A few years ago, when Muslim scholars in Australia thought it was amazing how Islam allowed to kill animals, Australian beef ---
20% of beef imports from Malaysia-
Suddenly there was a conflict with halal standards in Malaysia.
The government banned Australian beef imports, and Nestle Malaysia, which imports all beef fat from Australia, had to look for alternative sources overnight.
The company is scrambling to import products from South America, but the change will take months.
As long as different countries explain the form of killing in a slightly different way, \"that makes trade challenging,\" O\'Carroll said . \".
Setting global standards is a key goal of the Second World Halal Forum to be held in Kuala Lumpur.
But it would be tricky to get Islamic scholars from Dhaka to Detroit to agree.
Darhim of the Halal Development Department believes that not only Islamic scholars, trade experts and food scientists must also be involved in the development of standards.
\"We need to apply science to the discussion,\" he said . \".
\"In Islam, there is a tendency to raise the problem from something that is not a problem.
Altman of Nestle says the industry needs to be mystified.
\"Halal is not difficult,\" he said . \"
\"A lot of things are halal.
There is not so much.
\"With the development of the industry, this may become more real over time.