india is a market ripe for an innovations consultant

Todd Rovak is the managing partner of Fahrenheit 212 and an innovation expert.
He has developed successful innovation pipelines in a wide range of industries such as financial services, consumer electronics, technology and retail.
Recently in India, Pradyuman Maheshwari designed the Rovak of brand dna for Kyodo to identify work consultants like him and his plans to set up an office here.
They are very enthusiastic because we don\'t compete with them.
When a Fortune 100 company seeks growth, they usually focus on the same industry for a long time.
So, if you are in the telecom industry, you are very clear.
The job of the innovation consultant is to come in and bring the crossover
Category insights from healthcare, food and beverage to Telecom. Absolutely!
If we are the right person to develop a toy platform for Mattel, this does not mean that we have a factory or that we are the right person to execute the toy business.
We will take them away as long as they want to go.
Samsung can do anything, for example, but, they like to outsource a lot of their ideas and ideas.
There are companies that want us to go all the way to the market with them.
But we don\'t actually find that using our time to get all of our resources on something as big as a toy platform, and others can do it easily.
For us, the scale comes from doing many businesses at the same time.
To some extent, all consultants are advisedgivers.
This is a fair criticism of the consulting industry and innovation industry.
At the same time, people leave when they need resources they didn\'t initially have.
What companies like Fahrenheit can bring to an organization looking for growth is a skill set they don\'t have, which is a very interesting mix.
If you think about how the company has developed over the past 10 years, you will find that their bias is efficiency and lean.
Streamline the bottom line.
Many of them have actually reduced their ability to grow and come up with new ideas.
Think about innovation from several aspects.
We see incremental innovation every day.
You see, Mattel . . . . . . 80% of the stuff on the shelf was not there before.
They are mutually exclusive.
These are two very different requirements.
Some companies are not built to execute anything new.
Created a company that works better than a better engine, and if you try to introduce something new to it, they will crash.
People need help from the organization. There are many of them.
Change management. We don’t.
We exist through multinational companies like Coca. Cola.
We believe that India is a mature market for innovation consultants for several reasons. Here’s why.
An incredible foundation of entrepreneurs.
You need very sharp people for what we do.
India does not lack this.
Second, consumer demand and the rise of the middle class.
No matter what comes out, many people have to buy it.
Third, the willingness to adapt to technologies including leap-forward technology is very high.
To some extent, India has many advantages over other markets.
Financial services is a good example.
We will achieve mobile payments and certain leaps faster than many deeply rooted industries.
No, price sensitivity is not helpful to anyone.
This happens in Western markets where innovation is separated from brand consulting companies and agency companies.
What you\'re starting to see is that people use the word innovation to sell brand services, or to sell certain design services, which is a marketing tool.
As long as this happens, innovation will never reach its price.
It will always be dragged down.
You mentioned frequent updates and product categories, but we have a consumer electronics manufacturer like Nokia, and people are tired of them with so many new innovations!
I have a disclaimer here that Samsung is a customer.
There is a big difference between what you can and should provide to consumers.
One of the fastest ways to die in consumer electronics is to roll out features and expect a lot of people to discover features, use them and incorporate them into their lives.
Simple, like Samsung\'s new app world, it has a huge advantage over launching everything that\'s available.
It\'s not always a good thing to be the first wearable device.
Become the first person in the industryto-
Peer payment is not always a good thing.
Innovation does not mean change or innovation.
This means taking an existing system and creating growth in it in the right way.
Usually consumers and businesses.
Sometimes this is because of an experimental strategy.
This is not because they are not innovating correctly.
Samsung\'s strategy, for example, is very different from Apple\'s.
Apple will wait ten years until they feel it is perfect.
Samsung will show the world 5 different things to understand and understand consumers.
They sometimes have a bad reputation for saying it\'s not good enough. it\'s in the middle.
They have a very interesting strategy.
That\'s how they think about home entertainment, television, and audio.
They want to learn.
If you look at it through a macro lens and take the middle
All these companies are just learning in the long run.
What is a feature they will focus on, but some of these products are very expensive, so people don\'t try to innovate.
Look at the upgrade cycle inside the phone.
If you look at the washing machines, they have 10
Annual replacement cycle. TVs have a 7-
8 year replacement cycle.
Mobile phones are small computers for some reason, there are 18-20 months.
Manufacturers see these luxury goods, accessories, personal items and computers being launched.
I think it\'s hard for you to find an industry like mobile where the price points are so high and new features tend to be so incremental.
I think the material replacement cycle will last for some time.
But we are starting to see some rebound.
\"There\'s nothing wrong with my phone.
I think what we\'re going to start seeing is more of a modular system where you can do better and I have to have a whole new device.
There are also some business reasons for this.
Airlines will stop subsidizing these things.
The phone is now tracking what\'s happening on TV.
Samsung will tell you that the TV has lived in the living room for 7 years and then it will be demoted to the bedroom or basement.
The phone\'s not ringing. two people-
The annual cycle is an excuse to give it to young children.
I\'m not going out for my 4-year-old.
You start to see excuses for upgrades, not just the need for them. I don’t know.
I think financial services are absolutely mature.
The way global banks develop is that they piece together different systems that are not even discussed in different countries.
I think what we will see in the financial services sector in the next 5 to 10 years will be amazing.
Innovation strategy is actually channel innovation, not market innovation.
We develop innovative strategies for what we call the bottom of the pyramid or what food companies call low income.
In these areas, we can see a lot of problems from various industries.
How do we deal with this generation between the ages of 20 and 35? We are certainly doing a lot of research on how established companies attract this generation.
Nevertheless, we believe that it is not simple enough for countries to develop innovative strategies at the national level.
You have to discover the reality of this market, but, for us, food and beverage innovations in India will not be the same as bank innovations in India.
They may have some similarities, like the packaging we are talking about, become smaller in some ways, access may be a problem, some channels may change, there may be some health care for example, which can actually skip some last mile strategy.
Our strategy for India is purposeful, not to say.
We are very excited about working in India, but it will depend on the growth mission of the company.
We absolutely have
This is a market with great growth potential, strong interest in innovation and an incredible and deep pool of talent, where companies are both global and more exciting and they want to grow from the pipeline
Not only organic, but also accelerated.
When we see who plays this role in innovation, it\'s not a lot.
Many design agencies are using the language.
We think our model is based on predictability and there are 10-
The annual record will be perfect for India.
So we\'re excited. We have.
Because of its nature, we can\'t name it yet.
We are having several talks now and we would be happy to explore some of the agency partnerships.