How Packaging Enterprises Face the Internet1
As a supporting service industry of the national economy, packaging is accompanied by the continuous development and growth of my country's social construction. In the era of knowledge economy, information has become the primary productive force. It can be said with certainty that information technology has penetrated and radiated into all fields and aspects of the packaging industry, and has become an important technical basis for the development of the packaging industry. In just ten years, the Internet has changed from an unfamiliar term to a trend and fashion. There are billions of users around the world. Because of the huge and rapidly developing audience, they are naturally favored by businesses. Enterprises have established websites on the Internet to publish information, purchase sales, and after-sales service. The total value of global e-commerce transactions continues to rise. my country's food computer automatic packing machine industry is very suitable for online trade due to its own characteristics, and 'electronic operation' is challenging traditional sales. Facing the challenges of the network economy, China Packaging Network Management Center recently proposed to use electronic information technology to transform and upgrade traditional industries, relying on China Packaging Network to actively and rapidly improve the two management networks of information service and industry management, and establish packaging product sales and Material procurement and supply e-commerce network. So, how will the computer automatic packing machine and equipment industry usher in the era of e-commerce? Now there are more and more information available to potential customers, and their attention resources are limited, so you have to think about providing free information that is beneficial to their life or career to win their attention resources and achieve the ultimate goal. purchase target. Send regular emails to your customers and prospects via email. The purpose is to make them 'regularly think of you'. For example, you are a packaging management software manufacturer. In order to impress your customers with so many peers, if your business is national or international, you can build a website. especially necessary. Your web page is actually your open storefront, especially for machinery such as food packaging, under the premise of your website marketing efforts, you can promote your products to your potential customers 24 hours a day or service. When online e-commerce matures, it can also handle business 24 hours a day. The advent of the Internet age is very meaningful for traditional commercial enterprises. We can start from the analysis of commercial profit, which is a common attribute of traditional business and e-commerce, compare the differences between the two, and find out the survival and development space of traditional enterprises in the wave of e-commerce. The network provides good technical conditions for the establishment of this strategic alliance among enterprises. In view of the current development status of information technology in the packaging industry, it is suggested that on the one hand, enterprises should strengthen their own informatization construction and joint development, and integrate the traditional marketing model with network marketing as soon as possible. Product supply and demand information release, enterprise e-commerce website construction, etc., use the Internet to explore new business partners and organize online business management processes, and improve the level of enterprise products and services
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