chocolates market likely to touch rs 7,500 crore by 2015: assocham
Kolkata: consumption of chocolate in urban and semi-urban areas has grown steadily at a compound annual growth rate (CAGR)
According to the estimate of ASSOCHAM, the apex Industrial Institution, RS 25%, it is expected to exceed Rs 7,500 by 2015.
According to the Indian Federation of Industry and Commerce\'s analysis of the \"Indian chocolate market\", The Indian chocolate market is currently expected to exceed 4,500 rupees (ASSOCHAM).
\"Before the festival, due to the increasing awareness of adulterated and high adulterated, the demand for chocolate in urban areas increased by 35% over last year.
Secretary-General D. S. Rawat ASSOCHAM said in releasing the results of the Chamber of Commerce analysis: \"There are traditional candies on the market that are priced . \".
The key growth factor is the tradition of giving away sweets in India, consumer preference shifting from traditional Mitai to chocolate, an increase in income levels, the appeal of packaging, and the price suitable for each pocket, Mr addedRawat. \"The per-
\"Per capita consumption of chocolate has also increased from 50 gm in 2005 to 300 gm now, and there is still a lot of room for growth,\" the analysis said . \".
The industry is aimed at a wide range of consumers, with more than 65% of consumption in the urban market.
Over the years, however, chocolate has become more and more popular among Indians and has gradually replaced traditional sweets.
The main challenge facing the Indian chocolate market is the inflationary pressure of raw material prices, the lack of initiative of the government, due to the dual monopoly of the market and price, the entry threshold is very high
Sensitive consumers, the newspaper added.
Chocolate competes with other categories such as soft drinks, snacks and beverages, occupying the share of consumer wallets, but other factors such as modern trade and economic liberalization, the growth of middle class and macroeconomic income
\"The economic situation has had a positive impact on consumer spending,\" lavat said . \".
The fact and digital chocolate market is expected to be around 4,500 grams, with an annual growth rate of 25%. Cadbury is the market leader with a market share of 70%. The per capita consumption of chocolate in India is 300 grams, compared with 1 gram.
In developed markets such as the UK, more than consumption occurs in the urban market, and the profit margin of the chocolate industry is between 10 and 20. according to the price of chocolate products, chocolate sales increased by 15% in 2007, 40,000 tons. The global chocolate market is worth $85 billion a year.
The traditional Indian sweat is getting more and more expensive, and chocolate replaces it among the Indians who move up.
People prefer to buy chocolate instead of sweat on Raksha Bandhan at Diwali.
The variety and variety of chocolates available in the mall seems to be growing every day, which leads to the chocolate sales impulse of chocolate companies that used to be unaffordable and are now considered middle incomepriced.
Designer chocolate has become a symbol of identity.
Some of the key growth drivers have traditionally been the shift in consumer preferences (
From traditional \"mithai\" to chocolate)
Raise awareness-
Demand for sugar