be indian, buy american

NEW YORK (CNNMoney. com)--
Young cash in India
Wealthy consumers have chosen their favorite American brand.
Who do they like? Gap (
Fortune 500, Harley-Davidson, J. C. Penney (
Fortune 500
Disneyland in Office Max.
This is a fairly eclectic list and it won\'t end there.
But none of these brands are currently available in India\'s $300 billion consumer market.
So, what is creating a desire for these retailers and brands? In the middle of most
A family in India today usually has a cousin or another family member who has been to the United StatesS.
They come back to describe the stores, \"said Love Goel, CEO of Growth Ventures Group, a global private equity firm focused on retail investment in India.
In addition, the penetration rate of cable TV is very high, especially in 0. 2 billion-plus middle-
Goel said more Indians are watching closely the brands worn by American and Indian celebrities and entertainers on networks such as MTV or vh1.
\"There is a very common cultural phenomenon in India,\" Goel said . \".
He described it as \"foreign envy \".
\"If you have something abroad, it will make you different from your peers. U. S.
Retailers have noticed that they are more keen than ever to enter the country for two main reasons.
First of all, many American brands and chain stores have saturated their domestic market and find it increasingly difficult to squeeze more sales and profits out of the United States.
So they are looking for more profitable overseas sales opportunities.
India\'s rapid growth as a consumer economy is led by an expanding middle and senior leadership
The middle class population who likes shopping makes it more attractive every day.
McKinsey\'s 2006 report on India\'s consumer market shows that by 2010, India\'s consumer market could reach $400 billion, become one of the world\'s five largest consumer goods markets after the United States and Japan, China and Germany
\"Moreover, in the coming decades, India may overtake China as the world\'s most populous country, and it is clear that multinational consumer goods companies seeking faster growth must start to focus on the subcontinent, the report said.
Secondly, until recently, India had very strict regulations on the entry of foreign retailers, thus relaxing some of them.
The most important policy change took place last year when the Indian government announced that it would allow
Brands like Nike or Gucci have 51% of their business in India.
Opened the door for Starbucks
Fortune 500
It is reported that the company has established a partnership with an Indian retail entity and has opened a series of locations in India, although the transaction remains to be approved by the government.
However, India\'s retail rules still ban businesses like Wal-Mart from enteringMart (
Fortune 500or J. C.
Selling Penney of various brands. So Wal-
Wal-Mart is keen to have some kind of foothold in India, setting up a joint venture with Bharti to support
Final support for 100-chain discount stores
The percentage owned and operated by Bharti.
Goel believes this form of discount will be good in India.
\"While the middle class with discretionary income is getting richer, they still like to save 40 to 50% of their income,\" he said . \".
Sushant, 22, is an export manager in New Delhi.
Headquartered in Sakshay International, revenue is approximately Rs 35,000 ($750)
Agree with Goel for a month. \"Wal-
Wal-Mart is good for India.
This will lead to a price war and fierce competition.
The end consumer will benefit because India is, as you know, a very expensive country.
\"Sensitive economy,\" he said.
Aditya Moda, 22, is the business manager of Bhartia vehicle and engineering. Ltd.
Welcome to Walmart in New Delhi
Another reason is Wal-Mart\'s presence in India.
\"The world\'s largest retail chain has come to India, which is a clear sign of real globalisation,\" Moda said . \". \"Wal-
Wal-Mart is already in India as it is sourcing a lot of raw materials from here.
\"Now it will be selling in India, which will create a new shopping culture for us,\" Moda said . \" He refers to 97% of the retail environment represented by his mother. and-pop businesses.
However, 23-year-old Gaurav Sharma, an MBA student in Noida, northern India, said he opposed Wal-Mart
He is concerned that \"this will pose a serious threat to small Indian retailers \".
\"Vinod Nair, editor of the leading national English fashion group-
The Hindustan Times told CNNMoney.
India is a very profitable mid-market.
Fashion brands like Gap and Old Navy.
\"As you know, many of the top luxury brands like Lacoste, Louis Vuitton, Hermes are already here because more Indians can afford it,\" Nair said . \".
\"But the market is still open in the medium term. market brands.
CK of the Banana Republic Calvin Klein, the old navy can create a huge niche here because they have done a lot of manufacturing here.
\"It\'s better for them to get in as soon as possible, as many of the European peers of these brands have figured out what Nair is talking about. Moderate-
The expensive Mango chain in Spain has opened five stores in India.
Sanjeev, 31, is a senior Indian executive
The shipping company based at Shobit International said he wanted Gap and Penney to come to India.
\"I like the price you find in these stores and there is no quality of the goods yet,\" he said . \".
In addition to shopping, young Indians need more places to hang out.
Traditionally, children hang out at each other\'s homes.
However, due to the diversity of major cities such as Delhi and Mumbai, as well as major cities such as shopping malls and Starbucks, this is changing --
Like barista and Coffee Day.
Nair said, \"I think Starbucks and Dunkin\' Donuts are ideal for India because they are in a very small format and are not too expensive.
Maninder Bola, 25, said he will also vote for Panera Bread.
\"I like Starbucks coffee and Panera Bread,\" Bola said . \"
\"Both chains have great potential in the middle class in India, and they are willing to pay a premium.
Bola from New Delhi came to the United States as a graduate student in 2004 and is currently a consultant in the United States.
Another retail option for him in India is the office supply chain Office.
\"When it comes to home and office needs, India is a very fragmented market, which means I don\'t get everything from a retailer,\" said Bola . \".
\"It\'s just for the convenience of shopping in a store, plus quality customer service.