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Research on Enterprise Transformation and Upgrading Mode under the Background of "Internet +" Strategy

Research on Enterprise Transformation and Upgrading Mode under the Background of "Internet +" Strategy


1The problem is raised   

In the report of the 19th National Congress, the Party Central Committee once again proposed that the Internet should be deeply integrated with enterprises. Before 2015, Premier Li Keqiang proposed the "Internet +" strategy. In the same year, the State Council issued the "Guiding Opinions on Actively Promoting the "Internet +" Action", proposing that "Internet +" should become an important driving force for economic and social innovation and development. In theoretical research, traditional enterprise theory believes that enterprise transformation and upgrading is the result of the continuous extension of the value chain of enterprises, emphasizing the role of technological innovation, entrepreneurship, industrial value chain, business model, etc., and pays little attention to the role mode of the Internet. And other innovative research. In the "Internet +" background and the key nodes of Chinese enterprises' transition from labor-intensive to technology-intensive, systematically analyze the model of "Internet +" affecting the transformation and upgrading of enterprises, and promote the deep integration of Internet and traditional enterprises, and play the Internet. There are strong theoretical and practical references in the optimization and inheritance of the allocation of production factors. 

(I) Internet and enterprise transformation and upgrading model   

The research on the impact model of “Internet+” affecting enterprise transformation and upgrading focuses on domestic literature research. Earlier studies on patterns in foreign countries, such as Tom J. Peters analysis, suggest that the uncertainty, ambiguity and non-replicability of the Internet determine the manufacturer's Business models are also highly random and flexible. Later, the B2B model (Scully & Woods, 1999) and the O2O model appeared (Shankar, V. et al., 2003; Cotten S, R. et al., 2004; Subrahmanyam Ket al., 2008). Then, William & James R. (2003) argued that the Internet can reduce costs and improve efficiency. With the help of the Internet, it can increase the added value of the supply chain of enterprises, and suggest that the core competitive advantage of fostering enterprises is to establish a stable social connection model between buyers and sellers. In China, Jia Jianzhong (2012) believes that the main characteristics of the industrial transformation and upgrading group effect include stimulating, co-action, resource dependence, and proposes resource integration of symbiotic sharing, supply chain perspective, public production platform and leading. Four types of industrial transformation and upgrading models such as superiority. "Internet +" promotes enterprise transformation and upgrading, mainly because the development of China's "Internet +" is rooted in the multiple competitive advantages of the "Internet +" business model, namely, channel advantage, long tail effect advantage, value advantage and industrial chain resource integration advantage. (Hao Yangyong, 2015). Based on the multiple advantages of the Internet, Luo Wei and Li Liangyu (2015) based on the social platform model, from the value creation, discussed the difference between the Internet economy and the traditional industrial economic value creation in the carrier, mode and logic, and analyzed the business from the perspective of rent. The internal driving of the model triggers the importance of connecting the deep-seated needs of customers in the Internet era, pointing out that the business model of the Internet era is to connect dividends. On the other hand, the role of the Internet is also reflected in the field of circulation. Xie Lijuan (2015) combined with the global supply chain management experience of large-scale circulation organizations, refined the basic models and key advantages of retail manufacturers, and proposed the enhancement of partial labor and coordination mechanisms in circulation. The circulation industry reversely integrates the value and significance of the overall strength, expounds the differentiation, transformation and transformation ideas of wholesale organizations from the channel perspective to the supply chain perspective, and proposes that the distributor-led supply chain model has positive significance for industrial upgrading. In the manufacturing field, Tong Youhao (2015) put forward the idea of Internet + manufacturing service, and believed that the solution of R&D and overall solution is an important part of manufacturing service, and service is the main link of value added of manufacturing. Subsequently, Wu Yishuang, Shengya and Cai Ning (2016) chose Qingdao Red-collar clothing and Foshan Weishang home case to address the dilemma between personalized customization and large-scale standardized production. Based on theoretical construction and case analysis, they were based on the Internet. +" The mechanism of large-scale functional customization, research shows that with the virtual market effect and data technology effect of "Internet +", enterprises can seamlessly interface between individualized and large-scale standardized production models in the sense of scale. Liu Jiangang et al. (2016) used the grounded theory to study the existing resources, and gradually extracted the concepts, initial categories, main categories, and core categories, and studied the transformation path of the transformation and upgrading model of Didi Travel.   

Some domestic scholars are concerned about the impact of the Internet on the transformation and upgrading of industrial clusters. Representative: Liu Zhou (2015) proposed the "Internet +" industrial cluster model, and believed that its upgrading path lies in the gradual path of "integration-reform-innovation". E-commerce-driven and industrial 4. 0 Driven industrial cluster upgrade path selection. Wang Baolong, Wang Lijun and Song Yuantao (2016) pay more attention to the main body of industrial clusters, and analyze the three modes of “Internet + industrial cluster”, namely government-led, industry giant-led and third-party platform, and reveal the industrial cluster internet. The huge potential of the Internet, the Internet will promote capacity digestion, manufacturing flexibility, manufacturing branding and industrial chain Internet. Zhang Nai, Liu Lei, and Yan Zhanghua (2017) introduced the “four-stage” upgrade standard and discussed “Internet +” on the basis of four stages of process upgrade, product upgrade, function upgrade and cross-domain upgrade. In the background, the Internet promotes the role of cluster transformation and upgrading, that is, the "Internet +" resource integration and big data analysis can improve marginal cost, supply and demand information matching, resource sharing and familiarity with the internal and external environment of the cluster, thus forming information advantages and flexible production advantages. The advantages of knowledge spillover effects and the advantages of cluster competitiveness, and promote the innovation of industrial clusters, ultimately affecting art upgrades, product upgrades, functional upgrades and cross-domain upgrades. 

(II) Influencing factors of enterprise transformation and upgrading model      

 With the deepening of research, some scholars began to pay attention to the influencing factors of the enterprise transformation and upgrading model. Yang Guiju (2010) selected Giant, Galanz, Wanxiang and Kenwei as examples, and used case study methods to construct a theoretical model for the transformation and upgrading of foundry enterprises. It is concluded that cooperative R&D is an effective means for small and medium-sized OEMs to upgrade their technology; high-level leadership entrepreneurship is a key factor in promoting ODM to OBM; the accumulation of experience in the local market is crucial for OBM to upgrade to IBM. After that, Kong Weijie (2012) collected 1454 questionnaires from 11 cities and 37 manufacturing industries through a large sample survey of manufacturing enterprises in Zhejiang Province, and used statistical evidence to examine the relationship between corporate innovation behavior and enterprise scale and enterprise transformation and upgrading. The conclusion is that large enterprises pay more attention to industrial transformation. Medium-sized enterprises pay more attention to enterprise type transformation. Simply relying on export volume expansion is not conducive to enterprise transformation and upgrading. The backward technology linkage effect of developed countries is conducive to promoting enterprise transformation and upgrading. Zhou Changfu and Du Yuzhen (2012) take Kunshan City, Jiangsu Province, which has outstanding international OEM characteristics, as an example. Using the survey data of manufacturing export enterprises to summarize the achievements of transformation and upgrading, and believe that the value chain upgrade of enterprises can reduce their dependence on the international market. The smaller the dependence on external demand market, the easier it is for enterprises to transform and upgrade, and the expansion of enterprise scale will not promote the transformation and upgrading of manufacturing enterprises, but will fall into the path dependence on the international OEM model. Yang Guiju (2013) takes BYD's transformation from OEM to OBM as a case study. It is found that entrepreneurial innovation concept and opportunity perception ability are the internal driving force for OEMs to implement strategic entrepreneurial behavior. These documents analyze how to influence the industrial transformation and upgrading model from the aspects of technological innovation, executive entrepreneurial spirit, and value chain. However, after the official launch of the “Internet Plus” strategy in 2015, the impact of the Internet on transformation and upgrading began to be concerned. Li Xiaohua (2016) believes that "Internet +" has the technical characteristics of connecting together and data becomes an important production factor, which will have a major impact on the production mode, industrial format and business model of the integrated economy, and promote the transformation of innovation-driven, the traditional competitiveness of doctors. It is important to discover new growth triggers. Then, Zhu Xiaoli, Wang Quanzhong and Zhou Hong (2016) took the “Tiantian Circle” Agricultural Service Center in Yiyang City, Hunan Province as an example, expounding the specific operation mode of “Internet +” embedded professional service, and analyzing the response of farmers to “Tiantian Circle”. The willingness and influencing factors believe that the scale of cultivated land operated by farmers is one of the main factors affecting their participation decision-making. The size of the farmer's area of service has a positive impact on the decision-making of joining. However, Wang Shan and Feng Gong (2016) have constructed a new model of agricultural industrial chain integration driven by “Internet +” innovation – the Agricultural Virtual Industry Cluster (AVIC), which believes that the trigger mechanism for the production of AVIC is risk aversion mechanism and policy. The promotion mechanism, the advantage integration mechanism, the technology innovation mechanism, and the entrepreneurial mechanism, and the network platform construction and cluster organization model become the primary consideration of AVIC.    

(Ⅲ)Enterprise model innovation and practice cases 

(1) Large-scale personalized customization mode 

The basic requirements for large-scale personalized customization: First, the customer production needs as the core, establish the production and marketing model; Second, the enterprise will modularize the production process and the functional parts of the product, adhere to standardized production while modularizing; Third, through the supply chain To realize the network organization and management of mass customization production process, the whole process of product development, design, manufacture, assembly, sales and service is optimized through the social supply chain management system. In addition, it broke the current situation of the division of various large-scale production departments, and all departments worked together to meet customer needs, and combined production and marketing management with front-end intelligent custom supermarkets and other retail departments to collaborate. The main cost reduction for mass customization is to reduce production lead times and reduce production volumes while meeting customer customization needs. The personalized selection of this model comes from two aspects: one is to rely on the private custom platform, through 3D visualization; the second is to integrate industry data based on the big data platform. Personalized selection basis, through the Internet-based product life cycle management (PLM) and computer-aided design (CAD) for decomposition processing and intelligent layout, to obtain computer numerical control (CAM) pieces, and then through the production process execution system (MES) scheduling , enter the stage of intelligent sewing. According to the Internet of Things Automatic Identification Technology (RFID) and the Apparel Product Development Design (PAD), detailed information is obtained. After the smart hanging and screening, the combined garments are obtained.   Take Baoxin Bird Holdings Co., Ltd. as an example. By the end of 2017, the company had more than 1,500 physical sales outlets and an online marketing network covering the mainstream sales platform. Since 2015, the Baoxin Bird Group has vigorously promoted a large-scale personalized customization model and made deep-to-class personalized personalization. The newsletter has achieved 100% private label customization, and now the private custom business revenue reaches nearly 30%. At the same time, the company's “large-scale personalized customization pilot demonstration project” was successfully selected in the National Ministry of Industry and Information Technology in 2016. The project was based on the intelligent production of Industry 4.0, breaking the bottleneck of individualized and difficult-to-scale production. All categories of personalized customization. 

2 Socialization and flexible collaborative manufacturing model     

Socialization and flexible manufacturing is a combination of personalized marketing, flexible production and socialized supply chain. On the basis of R&D digitization, decision-making data, management informationization, and production intelligence, design, separation, and The process of data, intelligent workbench and three-dimensional forming, in response to changes in demand, its supply chain rapid response is flexible enough due to socialization and flexibility (see Figure 2). Socialization and flexible manufacturing are divided into two levels: one is the ability of the system to adapt to external scenarios and environmental changes; the other is the ability of the system to adapt to internal changes. The main feature of socialization and flexible manufacturing refers to the realization of multi-variety and small-batch production mainly relying on highly socialized and flexible manufacturing equipment based on computer numerical control machine tools. The typical flexible manufacturing system is mainly composed of digital control processing equipment, computer control module, material storage and transportation system and information control system, which can be summarized as processing equipment, material flow and information flow. The advantage is that the flexible manufacturing equipment has high utilization rate, and each processing part is locked with the corresponding machine tool. The loading work of the parts is completed before the loading and unloading station before the lathe is completed, and the uninterrupted operation can be performed. At the same time, the work platform will be replaced by a flexible manufacturing system, which can reduce investment. Flexible manufacturing maintains a strong production capacity in response to unexpected events such as machine tool failure.   

For example, Guangdong Kenwei Intellectualized Machinery Co.,Ltd. has been focusing on the expansion of intelligent weighing packaging and food machinery, counting machines, robots and other smart devices for 13 years. It is a leading company in the manufacturing and sales scale of domestic combined scale packaging machinery. The development of packaging and food machinery in the world is mainly reflected in the following characteristics: First, it can adapt to the changes and changes of products. Packaging machinery requires a high degree of flexibility and flexibility, and the production line allows the size of the package to vary within a certain size range. Because the life cycle of the product is much shorter than the service life of the equipment, changing the product and packaging will not replace the expensive packaging production line; second, the higher the production efficiency requirements, the better. This can reduce the cost of the product and meet the delivery date. The high-speed packaging machine needs to be connected with the previous process, and does not need to carry out the process, including the control connection. The entire production line is arranged in reverse order according to the production and packaging process, and the sequence is stopped. For example, the cold filling production line automatically goes from the plastic raw materials to the beverage filling, and the large packaging yards are automatically carried out in the closed workshop; the third is that the common faults of the equipment are quickly eliminated. The solution is pre-entered into the computer. When the device has a common fault, it can be diagnosed by itself. It can also perform remote diagnosis and troubleshoot. The fourth is to connect the ERP matching model 3D model in real time, and then disassemble the parts in two dimensions. The robot automatically sorts pallets to achieve rapid response, and effectively combines industry and Internet technologies to create a perfect closed loop of the Internet + industry. 

3 C2B service manufacturing mode       

The C2B model is a new business model in the era of the Internet economy and a subversion of the B2C model. In the user stage, paying attention to customers and paying attention to potential consumer groups, especially long-tail users, C2B will build a perfect triangle between manufacturers, channels and consumers, creating value increments; in the research and development phase, users participate according to their own needs. In the production stage, the scale is customized rather than the scale batch; in the marketing, the users will participate in the dissemination and promotion of information; in the sales stage, the production will be fixed in a single order rather than in the sales; in the service stage, attention User experience, not CRM management. C2B customization has outstanding features such as user's personality, strong data processing capability, professional service standard, and full industrial chain system (see Figure 3). From the development stage of C2B, it is divided into poly customization, module customization, and deep customization. Poly-customization organizes the mass production of the merchants by aggregating the customer's needs, and locks the user group in advance, which can effectively alleviate the waste of resources caused by the blind production of the B2C model, reduce the production and inventory costs of the enterprise, and improve the product turnover rate; To customize the product link itself at the B end, and module customization provides consumers with a modular, menu-based limited customization. In fact, it is more inclined to let consumers adapt to the existing supply chain of the enterprise, but the depth Customization is an in-depth, participatory customization that allows customers to participate in the customization of the entire process.   Taking Hangzhou VOA apparel as an example, the construction period is sold through Tesco, Vipshop and other e-commerce platforms, with an annual income of nearly 300 million. Through six months, the flexible configuration of the customized workshop, technology center, BOM (product structure and process flow), automatic scheduling system, supply chain management system, personalized production line, raw material storage point and information system eight systems The improvement has created a C2B service-oriented manufacturing model with intelligent digital channels. Customers can choose fabrics in a personalized fabric supermarket, and the company can achieve a quick match of personalized versions based on the intelligent platform built. 

4 Remote intelligent operation and maintenance service mode    

As a kind of intelligent manufacturing mode, remote intelligent operation and maintenance service is a concentrated expression of active prevention operation and maintenance, full life cycle operation and maintenance and integrated system operation and maintenance under the trend of centralized, shared and intelligent. Traditional operation and maintenance are all related engineers to the site to diagnose and troubleshoot the problem equipment, which is not only costly, but also cannot be early warning and troubleshooting through big data. It breaks the spatial and physical boundaries of people, things and data, and is a concentrated expression of intelligent operation and maintenance in the intelligent manufacturing service. The remote operation and maintenance platform can realize the spatial boundary of the functions of remote operation and maintenance of functions such as IOT presentation, basic file, business process, basic management, fault management and asset management. The remote intelligent operation and maintenance service model has four major blocks: First, the extensive, network-based service and warehousing system is the support of the business. Second, the transformation and application of intelligent technology and equipment is the basis of services. Third, the construction and management of big data and cloud computing platforms is technical support. Fourth, the "smart brain" + "efficient front-end" operation and maintenance plan is the core of value. In this model, the “smart brain” is used to intelligently analyze data, achieve self-learning and continuous optimization, and provide system integration solutions. The “efficient front desk” in the model is used to achieve the connection between online and offline services, and the timely and rapid response of offline services. Implementation of precision solutions. Remote intelligent operation and maintenance platform model.  

Taking Goldwind as an example, the company is committed to becoming an international provider of clean energy and energy saving and environmental protection solutions. By the end of 2017, the company's global installed capacity exceeded 44 GW, equivalent to reducing carbon dioxide emissions by 90.4 million tons per year and reforesting 49.4 million cubic meters. Goldwind's remote intelligent operation and maintenance model is embodied in: First, the company changes from passive fault repair to active preventive operation and maintenance. The company has established a warning system for wind turbine failure. The expert team collects, stores and in-depth excavation of unit operation data, operation and maintenance data and environmental prediction data, and provides early warning of equipment working conditions and predictive analysis of environmental safety. Secondly, the company's operation and maintenance methods have changed from intermittent operation and maintenance to full life cycle operation and maintenance. Goldwind Technology has put forward the service concept of “full life cycle operation and maintenance”, and has established a huge database of faults and treatment solutions that have appeared in the past ten years. The company's operation and maintenance methods have changed from hardware equipment operation and maintenance to system integration service operation and maintenance. The trend of centralized, shared and intelligent development makes the wind power operation and maintenance upgrade from the traditional hardware equipment operation and maintenance mode to the centralized sharing and integrated system solution under the integration of advanced technology. The platform integrates technology smart energy service (SES) and full lifecycle asset management platform (SM) to provide system integration operation and maintenance solutions for grid-connected management, monitoring management, operation and maintenance management, and centralized power prediction models for more than 20,000 wind turbines. Reduce hardware investment and post-operational costs by 30%. 

5 Integrated industrial chain development model   

The whole industry chain integration development model mainly focuses on the characteristics of modern agriculture and the characteristics of the Internet. It adopts the "Internet + Modern Agriculture" integrated industrial chain development model, which relies on the application of Internet technology, including "cloud service + network service + application technology". The multi-layered structure of the Internet can cover the production links, mobile links and consumption links of agricultural products, and has strong industrial chain vertical integration, strategic cooperation and horizontal merger and acquisition capabilities, complete agricultural product line and perfect agricultural technical services. System, all aspects of agricultural information import and the production and marketing of the scene and supporting services.      

Take Zhejiang Huateng Animal Husbandry Co., Ltd. as an example. The company is a modern enterprise engaged in the processing of feed processing, sales and feed ingredients, as well as the supply of agricultural machinery and agricultural services. It has two feed processing and production lines, which form a storage from feed ingredients. The complete industrial chain of feed processing, pig farming and pork sales. Huateng Animal Husbandry uses the implementation of smart agriculture construction projects, and comprehensively uses the Internet of Things technology, intelligent monitoring technology, cloud computing technology, radio frequency identification technology, mobile internet technology and precision feeding management expert system. In 2015, the company invested in the establishment of modern ecological wisdom pastures, the establishment and production of smart pasture systems, which not only realized the informationization and intelligence level of pig farm management, but also healthy growth, precision feeding and production for pigs in suitable environment. The green quality products have created conditions, and the practice shows that the whole industry chain integration development model adopting “Internet + modern agriculture” has significant efficiency gains. 

6 The theoretical interpretation of enterprise model innovation   

From the five innovation models and micro-cases, the development of “Internet +” strategy requires a close alliance between enterprises and enterprises, so that the value creation of both parties can be reconstructed and deeply integrated with each other to form a new business model. The theoretical logic of enterprise transformation and upgrading lies in the adaptive adjustment process of the enterprise as a complex adaptive system in the face of the external impact of the "Internet +" strategy. It emphasizes that enterprises use the value creation elements in the Internet value chain to rearrange and integrate their own value creation process. And by the new business model, new services and new products brought about by the integration, a new way of value creation is created in the original industry, and the original industry and market base are transformed and reorganized to enhance the competitiveness of the industry. Therefore, there are three logics in theory:   

Series 1: From the original company to the "intelligent manufacturer." The information asymmetry reduction function of the "Internet +" strategy will enhance the marketing and production efficiency of traditional micro-enterprises. In the initial stage of traditional micro-enterprises, the strategy of low-cost competition for assembly lines, standardization and alternative products has not adapted to the diversified needs of the public. The market base and business model of the enterprise will be restructured from the past B2B, B2C to C2B. Transformation, from a single line to O2O. Because demand leads to innovation, traditional micro-enterprises need multi-product, small-volume, personalized products and continuous innovation to occupy the market. With the increasing social needs of the public and the intertwined economic activities, it is necessary to build an intelligent manufacturing system based on big data, artificial intelligence and digital economy. Under this system, the value chain of traditional micro-enterprises will transform into a demand-driven flexible system. The past business model will be broken and reconstructed, presenting the distinctive features of “intelligence makers”, which are embodied in: Under the background of “Internet +”, the traditional micro-enterprise operating efficiency based on big data, digital economy and smart economy has been greatly improved; secondly, the traditional micro-enterprise based on big data, digital economy and intelligent economy under the background of “Internet +” has extraordinary Forward-looking production, inventory, management and sales capabilities; third, the traditional micro-enterprise based on big data, digital economy, and intelligent economy in the context of "Internet +" has the quality control capability of the entire production line; Fourth, relying on the "Internet +" background The supply chain management and collaborative management system of the Internet of Things will greatly enhance the ability to control and compress the traditional micro-enterprise's cost of circulation.   

Logic 2: From the original enterprise to the “service provider”. As the market competition pattern intensifies, traditional manufacturing enterprises not only need to provide products, but also explore the derivative needs of product consumers in the context of big data and Internet of Things. They need to pass “product + service”, “product + design”, etc. Functional innovation model to meet the needs of the public, this model presents a new retail feature of personalized, community, interactive, contextualized, customized. Serviceization will transform traditional manufacturing companies into “manufacturers + service providers”, which will need to provide accurate scenes for the public across the manufacturing value chain and service value chain, from product management to customer management. Consumer experience and human services. For service-oriented enterprises, the impact of next-generation IT technologies such as cloud computing and big data such as “Internet +”, Internet “disintermediation” functions, relationship integration functions, and advanced forecasting functions will gradually push traditional service companies to More adapt to the dynamic needs of modern people and modern urban development, and transform to modern service providers. The specific characteristics are as follows: First, the key points of market competition in the context of “Internet +” are transferred. The service transformation emphasizes the related services and support services based on micro-enterprise products, and meets the public through contextualized, interactive and customized services. Personalized needs. Second, the business model of traditional micro-products has changed in the context of “Internet +”. While the new business model focuses on the technical aspects of the product, the company will also actively introduce consumer creative design and cultural attributes into the product design process. Third, the production organization model of traditional micro-enterprises will change under the background of “Internet +”. In the context of service transformation, enterprises will pay more attention to the synergy between consumers, product factor suppliers and service factor providers, and optimize resource integration through dynamic collaboration and become a provider of system services. Fourth, in the context of "Internet +", for the traditional enterprises in the service industry, "Internet +" will break through the field of consumer services, forming new fields and new models of new production services, knowledge services and public services. New service methods through service function generation and service model innovation, and present modern service with high cultural taste, high technology content, high value-added service, high-quality and high-intelligence human resource structure, high emotional experience and high spiritual enjoyment. Business characteristics.   

Logic 3: From the original enterprise to the “integrator”. In the context of “Internet +”, traditional micro-enterprises need to dynamically gain core competitive advantages, and they need to continuously carry out technological innovation and resource integration and develop a new corporate development strategy plan. This strategic plan requires a platform with strong integration capabilities. It is often necessary to leverage the government's venture capital guiding funds, venture capital or other capital increments. On the one hand, technological innovation can gain technological advantages, on the other hand, the upstream, downstream or cross-industry mergers and acquisitions of the industry will continue to gain the competitive advantage of the industry. The theoretical logic of traditional micro-enterprise growth is from small and medium-sized enterprises to regulated enterprises, from single organizations to multiple business units, from single entities to general branches, parent and subsidiary companies, from single industry operations to cross-industry operations. The growth of the background is more focused on the effects of technological innovation and resource integration. The concrete manifestation is as follows: First, under the background of “Internet +”, micro-enterprises adopt cross-industry layout through technological innovation, new business models are gradually formed and reach equilibrium; second, cross-industry layout of micro-enterprise organizations under the background of “Internet +” And multi-industry combination will make the company's operation more stable. Cross-industry or multi-industry can form the resource complementarity and synergy pattern of each organization platform, and build system resource integrators of upstream, downstream or cross-industry industries. Third, the cross-industry layout and multi-industry combination of micro-organizations in the context of “Internet +” will restructure the business model, not only focusing on product technology, service diversity and technology leadership, but also emphasizing cross-industry resources. The dominance of deployment. Fourth, the focus of attention in the context of "Internet +" will shift from the accumulation of resources of "product + service" to the combination of various technological innovations and resource integration. 

7 Research conclusions and research prospects 

Combined with the enterprise innovation model and its practical cases and theoretical interpretation, this paper believes that the enterprise transformation and upgrading process is the process of adapting and transforming the external impact of the “Internet +” strategy as a complex adaptive system. In different situations, there are five typical innovation modes in the transformation and upgrading mode: large-scale personalized customization, socialization and flexible collaborative manufacturing, C2B service manufacturing, remote intelligent operation and maintenance services and integration of the entire industry chain. Development model. At the same time, under the mechanism of “Internet +”, the theoretical logic of enterprise transformation and upgrading is consistent. Under the mechanism of “Internet +”, it will promote the transformation and upgrading of enterprises into manufacturers, service providers and integrators. Based on the domestic and foreign influence literatures, this paper proposes five innovative models, covering agriculture, manufacturing and service industries, and proposes the consistent theoretical logic of “Internet +” strategic role in enterprise transformation and upgrading. . But what impact does “Internet+” have on the mechanism of enterprise transformation and upgrading? Is the theory of consistency theory applicable to explaining other types of enterprise transformation and upgrading logic? What is the internal mechanism of industrial transformation and upgrading? What factors will this impact be affected? The impact of these issues is worth further research in the future.

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