Kenwei is a global professional manufacturer which specialized in weigher packing machines and multi-head weigher machines.

What should be paid attention to in the off-season

by:Kenwei      2020-07-31
There are many types of packaging machines, and they are widely used. However, to improve the development of the packaging machine industry, you should pay attention to the following:
1. Do the research work through the local market
The importance of market research for newly developed markets has been agreed by everyone. However, after a period of operation, it is rarely the case that manufacturers have sales personnel to do more in-depth market research on the market. The market is unpredictable, and the sales volume and market share of various brand products in the regional market are also rising and falling. When the off-season is coming, you can make a systematic and detailed analysis of the local market brands, sales and market share in the past peak season to understand competitors' main sales form, performance, best-selling product price, maximum selling point appeal, etc., and It is to conduct research on consumers to find out why consumers like to buy the brand and how satisfied they are with their products and after-sales service; they also need to conduct further research on the relevant market conditions such as the economic development, consumption habits, popular factors, etc. of the local market. And make the latest research report, for the peak season to formulate this product sales and product policy, establish new sales targets, launch the main product to provide scientific and practical reference value information.
Second, win the terminal and expand channels
In the development of the sales network, you need to pay attention to the negotiation skills with customers, so pay attention to the methods. You can talk to them about the sales work of the products you are doing now, or you can talk about the future development of his company, and finally let him understand and agree with your point of view: he came to him just because of the low season, and everyone is busy doing it during the high season Sales. Only when the outlets are built in the off-season will it be possible to focus on sales during the peak season. In fact, as long as he can agree with you through communication, even if he does not cooperate immediately after the negotiation (considering that the customer's funds may focus on the product being operated), he will become your customer when the peak season comes.
3. The improvement and strengthening of terminal basic work includes two aspects:
1. Renovation of terminal image. After the product is displayed for a period of time, we have to pay attention to some maintenance work after the packaging machinery products, such as packaging machines, filling machines, capping machines, etc. that we made or displayed in the early stages of market development enter the off-season. These problems are in the peak season We may not have time to deal with it. In the off-season, we can make full use of time for necessary repairs and improvements. A good product display image not only represents the image of the product and the company, it can also influence consumers' purchase psychology and purchase orientation to a certain extent.
2. During the event, you can widely distribute product publicity leaflets, or invite customers to visit the company for product display, etc. On the one hand, they can promote the company's products and brands, improve the company's products and brand awareness, on the other hand, they can also be sold in The off-season brings a portion of sales, thereby maintaining the continuity of product promotion and the depth of brand influence.
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